Event Schedule
CALENDAR 2026
From 1:00PM to 2:30PM
WEEK 1
Orientation + Audience Refinement
This week we set expectations for the program, walk through the portal and tools, and help you get grounded in where your business is today. Then we clarify exactly who your ideal audience is, what they are struggling with, and what outcomes they truly want.
From 1:00PM to 2:30PM
WEEK 2
Market Research in Real Life
This week we show you simple ways to validate your ideas, like short interviews, surveys, and social listening that fit into your real life. Then we translate what you learn into clear proof that your audience exists and is willing to pay for the solution you offer.
From 1:00PM to 2:30PM
WEEK 3
Offers & Pricing That Make Sense
This week you’ll define one core offer with a clear promise, structure, and boundaries so people know exactly what they’re buying. Then we set starter pricing and simple package options that feel good to you and make sense for your audience.
From 1:00PM to 2:30PM
WEEK 4
Messaging Foundations
This week we craft your core brand story and value proposition so you can explain what you do without rambling or shrinking. Then we turn that into an “I help…” statement and 3–5 key messages you can reuse on your website, social, and in sales conversations.
From 1:00PM to 2:30PM
WEEK 5
Visual Branding Basics
This week we choose your brand colors, fonts, and imagery style so everything you create looks cohesive and intentional. Then we pull those choices into a simple mini brand kit you can hand to a designer or use yourself for DIY graphics.
From 1:00PM to 2:30PM
WEEK 6
Brand Assets & Content Pillars
This week we combine your visuals and messaging into 1–2 core brand assets like an updated bio, one‑pager, or services overview. Then we define 3–5 content pillars so you always know what to talk about when you show up online.
From 1:00PM to 2:30PM
WEEK 7
Website Essentials
This week we map out the basic structure of your homepage or landing page, focusing on what visitors actually need to see to say yes. Then we draft key copy sections like your headline, offer description, proof, and call to action.
From 1:00PM to 2:30PM
WEEK 8
Customer Journey & Simple Funnel
This week we map how people move from not knowing you exist to becoming paying clients, step by step. Then we design one simple path—a “mini funnel”—that fits your business, such as social → landing page → consult call or checkout.
From 1:00PM to 2:30PM
WEEK 9
Launch / Visibility Campaign
This week we choose one specific campaign goal, like enrolling clients, filling a workshop, or selling a package. Then we build a light 2–3 week promotion plan with dates, themes, and core actions so you’re not guessing day to day.
From 1:00PM to 2:30PM
WEEK 10
Social Media System
This week we decide which platforms you’ll focus on and how often you’ll realistically post so it’s sustainable. Then we turn your content pillars and current campaign into actual post ideas and simple templates you can reuse.
From 1:00PM to 2:30PM
WEEK 11
Email Marketing Basics
This week we set up or clean up your email list and decide on a basic structure, like a welcome sequence or weekly updates. Then we write 3–5 emails that support your current campaign and keep new subscribers engaged without overwhelming you.
From 1:00PM to 2:30PM
WEEK 12
Analytics & 90‑Day Plan
This week we choose a small set of numbers to track, like leads, sales, or visibility, so you can see what’s actually working. Then we review your progress, celebrate wins, and create a simple 90‑day action plan to keep your visibility and revenue growing.
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SESSION
You don’t need everything figured out. Just bring your idea, we’ll build the plan together.