Event Schedule

CALENDAR 2026
From 1:00PM to 2:30PM
WEEK 1
Orientation + Audience Refinement

This week we set expectations for the program, walk through the portal and tools, and help you get grounded in where your business is today. Then we clarify exactly who your ideal audience is, what they are struggling with, and what outcomes they truly want.

Untitled design (4)
Shauna and coffee
From 1:00PM to 2:30PM
WEEK 2
Market Research in Real Life

This week we show you simple ways to validate your ideas, like short interviews, surveys, and social listening that fit into your real life. Then we translate what you learn into clear proof that your audience exists and is willing to pay for the solution you offer.

 
Shauna and coffee
Untitled design (4)
From 1:00PM to 2:30PM
WEEK 3
Offers & Pricing That Make Sense

This week you’ll define one core offer with a clear promise, structure, and boundaries so people know exactly what they’re buying. Then we set starter pricing and simple package options that feel good to you and make sense for your audience.

 
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Shauna and coffee
From 1:00PM to 2:30PM
WEEK 4
Messaging Foundations

This week we craft your core brand story and value proposition so you can explain what you do without rambling or shrinking. Then we turn that into an “I help…” statement and 3–5 key messages you can reuse on your website, social, and in sales conversations.

 
Shauna and coffee
Untitled design (4)
From 1:00PM to 2:30PM
WEEK 5
Visual Branding Basics

This week we choose your brand colors, fonts, and imagery style so everything you create looks cohesive and intentional. Then we pull those choices into a simple mini brand kit you can hand to a designer or use yourself for DIY graphics.

 
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Shauna and coffee
From 1:00PM to 2:30PM
WEEK 6
Brand Assets & Content Pillars

This week we combine your visuals and messaging into 1–2 core brand assets like an updated bio, one‑pager, or services overview. Then we define 3–5 content pillars so you always know what to talk about when you show up online.

 
Shauna and coffee
Untitled design (4)
From 1:00PM to 2:30PM
WEEK 7
Website Essentials

This week we map out the basic structure of your homepage or landing page, focusing on what visitors actually need to see to say yes. Then we draft key copy sections like your headline, offer description, proof, and call to action.

 
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Shauna and coffee
From 1:00PM to 2:30PM
WEEK 8
Customer Journey & Simple Funnel

This week we map how people move from not knowing you exist to becoming paying clients, step by step. Then we design one simple path—a “mini funnel”—that fits your business, such as social → landing page → consult call or checkout.

 
Shauna and coffee
Untitled design (4)
From 1:00PM to 2:30PM
WEEK 9
Launch / Visibility Campaign

This week we choose one specific campaign goal, like enrolling clients, filling a workshop, or selling a package. Then we build a light 2–3 week promotion plan with dates, themes, and core actions so you’re not guessing day to day.

 
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Shauna and coffee
From 1:00PM to 2:30PM
WEEK 10
Social Media System

This week we decide which platforms you’ll focus on and how often you’ll realistically post so it’s sustainable. Then we turn your content pillars and current campaign into actual post ideas and simple templates you can reuse.

 
Shauna and coffee
Untitled design (4)
From 1:00PM to 2:30PM
WEEK 11
Email Marketing Basics

This week we set up or clean up your email list and decide on a basic structure, like a welcome sequence or weekly updates. Then we write 3–5 emails that support your current campaign and keep new subscribers engaged without overwhelming you.

 
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Shauna and coffee
From 1:00PM to 2:30PM
WEEK 12
Analytics & 90‑Day Plan

This week we choose a small set of numbers to track, like leads, sales, or visibility, so you can see what’s actually working. Then we review your progress, celebrate wins, and create a simple 90‑day action plan to keep your visibility and revenue growing.

 
Shauna and coffee
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JOIN THE NEXT

SESSION

You don’t need everything figured out. Just bring your idea, we’ll build the plan together.